Action Sports
White Bear Lake, MN USA

Swell
Wakesurf Vests.

2020

Client
Swell Wakesurf White Bear Lake, MN USA
Timeline
2020
Industry
Action Sports
Life Vest & Apparel
Services
Concept Product Design Product Development Overseas Manufacturing

Product design and development consulting for Swell's life vest product line — providing merchandising and design direction through color study and logo placement to create a more cohesive and compelling brand story across the full line.

Adjusted fit and improved function across the product line, developed designs through to final prototype stage, and served as direct liaison between the Asia manufacturing vendor and Swell's internal team — ensuring designs were delivered accurately and on schedule.