SISU
48MM Watch.
2012
Project Overview
Concept creation of a 48mm timepiece rooted in the aesthetics and proportions of mid-century modern design — benchmarking the icons of the era to inform a watch that feels both timeless and purposefully crafted.
Every design decision was guided by the restraint and elegance of mid-century product language — translating that sensibility into a contemporary wearable that carries the same quiet confidence as its references.
