MasterCraft
X Series Redefined.

Project Overview

Design and creative direction for a fully reimagined X Series product line — developing the platform from the chine up in close collaboration with the design team across multiple boat assemblies.

Guiding upholstery design, branding, design-for-manufacturing strategy, and CMF direction across all interior elements — delivering a cohesive product identity that elevates the X Series above the competition and resets expectations for the category.