Malibu Boats
CMF & Accessories.
2020
Project Overview
Creation of model year color and material selections for the Malibu and Axis brands — encompassing product planning and trend forecasting across a three-year period of continuous evolution in colors, product branding, and textures.
Development of boat gel schemes and selling options designed to boost sales and meet user demand — pushing the envelope on what both brands could offer while creating meaningful differentiation across the model lineup.
